Operation

The asbof Board and Council members are representatives of the major industry bodies:

In addition to collecting the funds, the asbof board reviews and approves the budgets of the ASA and MPS each year, and based on these, makes funding payments to these two bodies.

It also funds the Independent Reviewer, who considers appeals against ASA decisions, and makes smaller payments in connection with advertising self-regulation.

TV and Radio advertising are outside the scope of the asbof levy.

Until October 2004 these continued to be regulated by statutory bodies. From November 2004, regulation of broadcast advertising has been delegated by Ofcom to The Advertising Standards Authority (Broadcast) Ltd. The Broadcast Advertising Board of Finance Ltd (basbof) was formed, and a similar levy system has been established to fund broadcast advertising self-regulation.

Asbof and basbof share staff and premises.

Together, the asbof and basbof boards appoint the Chairman of the ASA, but neither board have any input or control over decisions made by the ASA on advertisements.

Directors

The directors of asbof, and, where appropriate, the organisations they represent, are as follows: